Team Limerick Clean-Up

A staple of the Easter weekend calendar in Limerick, Team Limerick Clean-Up has become a huge success story in the county and has attracted over 20,000 volunteers for the past few editions, who come out in force on Good Friday each year since 2015 to tidy their local community. Dialog staff have been involved in the project since inception and work with Mr. Binman, JP McManus and family, and ex Ireland, Lions and Munster captain Paul O’Connell to organise the event from start to finish, recruiting volunteers from schools, businesses and local organisations, as well as driving positive coverage via local and national media.


  • Event management & organisation
  • Volunteer recruitment
  • Local & national publicity
  • Social media
  • Influencer recruitment & management
  • Limerick City & County Council liaison


The event has grown to become Europe’s largest one-day tidy up; over 20,000 participants in 2022 & 2023.

“Team Limerick Clean-Up has really captured people’s imagination and we’ve been incredibly lucky with the massive level of support the event has garnered over the last eight years. As this was a greenfield project, it presented certain challenges from a communications perspective and from the outset, the Dialog team managed to build significant awareness and understanding of the initiative through a focused PR and marketing campaign. It’s great working with them as I know can trust their judgement and expertise with all aspects of the event.”

Team Limerick Clean-Up Co-founder, Paul O’Connell