Run since 1990, the JP McManus Pro-Am is one of Ireland’s leading charitable events, with hundreds of millions being raised for organisations since the event’s inception in 1990. The most recent edition, in 2022, was the fourth time Dialog staff helped deliver the event. Over 35,000 people attended each day at Adare Manor, with the likes of Tiger Woods, Rory McIlroy, Dustin Johnson, Bill Murray, Niall Horan and Jamie Dornan participating.
JP McManus Pro-Am
DIALOG ROLE
- Publicity
- Social Media
- Event Management
- National & International Media Management
- Player & Celebrity Liaison / Management
- Internal Communications
RESULTS
- The Pro-Am sold out in record time, 18 months out from the event.
- €141 million raised for charitable organisations in the Mid-West region of Ireland.
- 170 media from all corners of the globe attended.
- Over 7,000 pieces of coverage were garnered in the two years before the event.
