The International Rugby Experience is designed as a state of the art, interactive experience to celebrate the sport of rugby on a global scale, cementing Limerick’s standing as one of the great centres of rugby. Numerous legendary players – past and present – feature in the Experience, which features exhibition spaces and revolving galleries across six floors in the centre of Limerick city.
DIALOG ROLE
Local, national and international publicity outreach.
Organisation of press conferences and media days.
Curation of media launch event at Grand Opening.
Post-launch phase: we are continuing to work with the IRE team on 2023/24 plans.
RESULTS
Over 60 pieces of coverage for the Grand Opening in May 2023, including RTE News & Nationwide, Virgin Media Ireland AM, Sky News, Newstalk, Irish Times features, Irish Independent & much more.