International Rugby Experience 

The International Rugby Experience is designed as a state of the art, interactive experience to celebrate the sport of rugby on a global scale, cementing Limerick’s standing as one of the great centres of rugby. Numerous legendary players – past and present – feature in the Experience, which features exhibition spaces and revolving galleries across six floors in the centre of Limerick city.


  • Local, national and international publicity outreach.
  • Organisation of press conferences and media days.
  • Curation of media launch event at Grand Opening.
  • Post-launch phase: we are continuing to work with the IRE team on 2023/24 plans.


  • Over 60 pieces of coverage for the Grand Opening in May 2023, including RTE News & Nationwide, Virgin Media Ireland AM, Sky News, Newstalk, Irish Times features, Irish Independent & much more.